
Keddie Returns To ECU As Senior Associate AD For Compliance
March 01, 2019 | General
GREENVILLE, N.C. – East Carolina University Director of Athletics Jon Gilbert announced Friday that Alex Keddie has been named senior associate athletics director for compliance.
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The appointment marks a return to the ECU campus for Keddie, who served two roles in the athletics compliance division beginning as a graduate assistant in 2012 before departing as the unit's coordinator in 2015.
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In her new leadership role, Keddie will have direct oversight of ECU's compliance program which includes risk management monitoring, preparing and submitting NCAA and American Athletic Conference waivers and appeals, investigating and submitting violations, while also reviewing and updating policies and procedures.
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"I'm excited to welcome Alex back to ECU and have her be a part of our senior leadership team," Gilbert said. "She has a wealth of knowledge and experience in NCAA Compliance and will be a tremendous asset to our student-athletes, coaches and staff. The addition of Alex will enhance our department on many levels and she will contribute immediately to the overall success of Pirate Athletics."
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Keddie most recently was director of compliance at North Carolina since July 2018 where she was responsible for rules education and interpretation for all 28 varsity programs, the Rams Club, athletics department staff and other university officials. Additionally, she served as the secondary sport administrator for the Tar Heels men's soccer program and was a member of the CARE (compliance, academics, registrar and eligibility) committee. Keddie also worked closely with the student-athlete advisory committee (SAAC) and the SAAC legislative committee at UNC to help develop NCAA proposals.
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Prior to her move to Chapel Hill, Keddie headed Seton Hall's athletics compliance efforts from November, 2015 to June, 2018, first as assistant athletics director before earning a promotion to associate AD.
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While with the Big East Conference member, she ensured the integrity of institutional control by creating policies/procedures and providing rules education for all SHU staff members and student-athletes. Keddie also coordinated bylaw interpretations, initial and continuing eligibility certifications, waivers and appeals, investigated reported violations and managed the department's special assistance fund (SAF). In addition, she worked with university leadership and the development program, and helped create the first Seton Hall Athletics Women's Leadership Networking Night.
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After receiving a bachelor's degree in business administration from Saint Peter's (N.J.) University in 2012, Keddie accepted a graduate assistant's position at ECU. In February, 2014, she was promoted to full-time status as compliance coordinator and had oversight of all aspects of the admissions, eligibility certification and recruiting processes.
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"It is an honor to return to ECU and to have the opportunity to work with Jon Gilbert and his team of leaders," Keddie said. "I am thrilled to continue to serve the student-athlete experience by being a resource for them and their coaches."
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While at ECU, Keddie earned master of science (exercise sport science) and master of business administration degrees in July, 2015.
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Keddie is a native of Massachusetts, a former women's soccer student-athlete and a cum laude graduate.
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The appointment marks a return to the ECU campus for Keddie, who served two roles in the athletics compliance division beginning as a graduate assistant in 2012 before departing as the unit's coordinator in 2015.
Â
In her new leadership role, Keddie will have direct oversight of ECU's compliance program which includes risk management monitoring, preparing and submitting NCAA and American Athletic Conference waivers and appeals, investigating and submitting violations, while also reviewing and updating policies and procedures.
Â
"I'm excited to welcome Alex back to ECU and have her be a part of our senior leadership team," Gilbert said. "She has a wealth of knowledge and experience in NCAA Compliance and will be a tremendous asset to our student-athletes, coaches and staff. The addition of Alex will enhance our department on many levels and she will contribute immediately to the overall success of Pirate Athletics."
Â
Keddie most recently was director of compliance at North Carolina since July 2018 where she was responsible for rules education and interpretation for all 28 varsity programs, the Rams Club, athletics department staff and other university officials. Additionally, she served as the secondary sport administrator for the Tar Heels men's soccer program and was a member of the CARE (compliance, academics, registrar and eligibility) committee. Keddie also worked closely with the student-athlete advisory committee (SAAC) and the SAAC legislative committee at UNC to help develop NCAA proposals.
Â
Prior to her move to Chapel Hill, Keddie headed Seton Hall's athletics compliance efforts from November, 2015 to June, 2018, first as assistant athletics director before earning a promotion to associate AD.
Â
While with the Big East Conference member, she ensured the integrity of institutional control by creating policies/procedures and providing rules education for all SHU staff members and student-athletes. Keddie also coordinated bylaw interpretations, initial and continuing eligibility certifications, waivers and appeals, investigated reported violations and managed the department's special assistance fund (SAF). In addition, she worked with university leadership and the development program, and helped create the first Seton Hall Athletics Women's Leadership Networking Night.
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After receiving a bachelor's degree in business administration from Saint Peter's (N.J.) University in 2012, Keddie accepted a graduate assistant's position at ECU. In February, 2014, she was promoted to full-time status as compliance coordinator and had oversight of all aspects of the admissions, eligibility certification and recruiting processes.
Â
"It is an honor to return to ECU and to have the opportunity to work with Jon Gilbert and his team of leaders," Keddie said. "I am thrilled to continue to serve the student-athlete experience by being a resource for them and their coaches."
Â
While at ECU, Keddie earned master of science (exercise sport science) and master of business administration degrees in July, 2015.
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Keddie is a native of Massachusetts, a former women's soccer student-athlete and a cum laude graduate.
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