ECU Athletics Launches New Design For ECUPirates.com

GREENVILLE, N.C. – The East Carolina University Department of Athletics has partnered with SIDEARM Sports, the nation's leading collegiate athletics website provider, to redesign the official website of ECU Athletics.

Continuing to focus on stability, performance and the overall fan experience, SIDEARM Sports is rolling out their latest version of software that has powered digital fan engagement at the college level for over two decades. With these technological improvements, SIDEARM is helping deliver faster load times, increased stability, and enhanced security across every digital touchpoint for partners and their fans. Behind the scenes, these updates strengthen SIDEARM's infrastructure with advanced security protocols, improved accessibility, and deeper data privacy safeguards. Every digital touchpoint has been optimized—reinforcing SIDEARM's leadership in innovation and setting a new benchmark for stability, speed, and user-first design.

The rebranded website features upgrades across the board, with new and improved layouts for stories, schedules/results and more. Pages have been designed to allow for a consistent viewing experience across mobile, tablet and desktop, ensuring Pirate fans have the most responsive experience possible. Additionally, there are multiple sponsorship opportunities to generate revenue for ECU Athletics.

What's New On ECUPirates.com

Navigation bar at the top features ECU's brand pattern and houses dropdowns, buttons and social media icons providing quick access for Pirate fans across the country. Under the Teams dropdown, fans have quick access to all 18 of East Carolina's sports navigating between the schedule, roster, news and icons for sport specific social media pages. Other dropdowns contain information on the department of athletics, fans pages, recruiting pages and a watch/listen link to help fans tune in or watch ECU Athletic events. The schedule button provides fans with a composite schedule of upcoming athletic events, while the ticket button takes you directly to the digital ticket office. Fans can access Pirate Club information as well as shop for ECU merchandise. Note: With the new responsive website, fans are encouraged to make sure web browsers are set to full screen mode for best viewing.

ECUPirates.com has expanded its headlines section throughout the redesign. Fans now can see the latest top stories on the main page that encompasses all athletic news. Simply click the white arrow in the purple circle at the right of the page for easy navigation. There is also an "All News" tab for fans that are searching for specific information.

Below the headlines, fans can find a weekly schedule page to keep up with everything that's happening in ECU Athletics. To the right, an "All Events" link will take you to a monthly composite calendar.

In the middle of the page, a slideshow component has been installed that will house additional Pirate promotions and advertisements. A prominent social media wall, featuring Facebook, X (formerly Twitter) and Instagram, has been designed in a larger and easier to view format on both the homepage and sport-specific pages. From that location, fans can instantly follow @ECUAthletics and each of our sport programs across all platforms. Fan favorites such as a videos and photo galleries are all easily accessible and presented in innovative ways.

The official online store of the Pirates, shop.ecupirates.com, now has a featured spot throughout ECUPirates.com with the most up-to-date specials and merchandise for fan browsing and purchasing. To the right of the shop, there is a new quick links section where fans can purchase tickets, visit the full Fanatics Shop, subscribe to the daily Pirate Brew email and other links for fan engagement.

The partnership between the ECUPirates.com and SIDEARM Sports, which began in 2014, has been extended through 2029.

About SIDEARM Sports
Acquired by collegiate marketer Learfield IMG College in June 2014, SIDEARM Sports is the nation's leading digital provider for college athletics. The company is based in Syracuse, N.Y. and was founded in 2000 by Jeff Rubin. SIDEARM is trusted by some of the biggest brands in intercollegiate athletics, including 250 NCAA Division I programs and 56 Power Five athletic departments. As a leader in collegiate athletic web solutions, SIDEARM Sports provides the software and technology that powers websites, mobile applications, live stats, social presence and video streaming for its school and conference partners. Clients applaud SIDEARM for its service, reliability and customization, and its easy-to-use interface allows schools to customize their content streams and digital presence.

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