Coastal Beverage Named Official Distribution Partner of ECU Athletics

GREENVILLE, N.C. – East Carolina Athletics and ECU Sports Properties have announced an agreement with Coastal Beverage Company, naming the regional distributor as the Official Distribution Partner of ECU Athletics. This exciting collaboration brings together two trusted Eastern North Carolina institutions that share a strong commitment to excellence, community engagement, and unwavering Pirate pride.

"We're proud to announce our official partnership with East Carolina University as their official distribution partner." said Frank Hurst, VP of Sales and Marketing at Coastal Beverage Company. "For over 65 years, both ECU and Coastal Beverage have been deeply rooted in the heart of Eastern North Carolina. This collaboration is a celebration of our shared values, community spirit, and commitment to excellence. Together, we're supporting a powerhouse collegiate athletic program right in our backyard—while delivering top-quality beverages to the passionate Pirate Nation. Here's to tradition, teamwork, and the thrill of game day. #GoPirates"

As the Official Distribution Partner of ECU Athletics, Coastal Beverage will play a key role in enhancing the fan experience at ECU sporting events, including exclusive branding opportunities, in-venue activations, and joint promotional campaigns.

Beginning in Fall 2026, fans can expect to see Coastal Beverage's presence throughout Dowdy-Ficklen Stadium, Williams Arena at Minges Coliseum, Clark-LeClair Stadium, and other ECU Athletics venues.

"We're excited to welcome Coastal Beverage to the Pirate family," said Clay Walker, General Manager of ECU Sports Properties. "With distribution centers effectively covering the entire North Carolina coast, their presence and commitment to the community aligns perfectly with the ECU Pirates."

About Coastal Beverage Company
Coastal Beverage Company, Inc. is a leading beverage distributor in eastern North Carolina. Delivering a Coastal state of mind to retailers in thirty-eight counties, their portfolio includes your favorite beer, wine, and non-alcoholic beverages. Coastal Beverage Company, Inc. is family-owned and operated since 1960. To learn more about Coastal Beverage Company, visit https://www.coastal-bev.com/.

About ECU Sports Properties
ECU Sports Properties, the exclusive multimedia partner of ECU Athletics. ECU Sports Properties is responsible for connecting ECU Athletics with Pirate Nation through broadcast, experiential and technology-based marketing and media solutions. ECU Sports Properties is division of Playfly Sports Properties. For more information, visit the ECU Athletics website at www.ecupirates.com or www.playfly.com/properties.

Coastal Beverage Named Official Distribution Partner of ECU Athletics

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